easymacros vs Lose It!

Lose It! is a popular weight-loss app with a simple calorie budget and a big food database. Its Premium plan now includes barcode scanning for new accounts, and ad-free use is a paid perk. easymacros is a free alternative that puts macros first.

Price

easymacros: Free — no paid tier

Lose It!: Free tier; Premium about $79.99/yr (no monthly plan)

Ads

easymacros: No ads

Lose It!: Ads on the free tier; ad-free is a Premium perk

Barcode scanning

easymacros: Free

Lose It!: Listed as a Premium feature for new accounts

Macro tracking

easymacros: Free, set from your body and goal

Lose It!: Advanced macro goals are a Premium feature

Food database

easymacros: Common foods plus Open Food Facts products

Lose It!: Large database, around 27 million items

Platforms

easymacros: Web app on any phone or computer; no app-store app

Lose It!: iOS, Android and web

Training and weight

easymacros: Workouts and weigh-ins in the same log

Lose It!: Weight-loss focus with exercise and weigh-ins

	easymacros	Lose It!
Price	Free — no paid tier	Free tier; Premium about $79.99/yr (no monthly plan)
Ads	No ads	Ads on the free tier; ad-free is a Premium perk
Barcode scanning	Free	Listed as a Premium feature for new accounts
Macro tracking	Free, set from your body and goal	Advanced macro goals are a Premium feature
Food database	Common foods plus Open Food Facts products	Large database, around 27 million items
Platforms	Web app on any phone or computer; no app-store app	iOS, Android and web
Training and weight	Workouts and weigh-ins in the same log	Weight-loss focus with exercise and weigh-ins

Lose It! details from its own pricing pages and app store listing, checked September 2026. Prices are US and vary by region; check Lose It!’s site for current plans.

A day in easymacros showing calories eaten, burned and net, a macro bar, and each food and workout logged — Calories and macros together, with your training in the same day view.

Choose Lose It! if…

Your goal is simply to lose weight and you like a straightforward daily calorie budget.
You want photo or voice logging and are happy to pay for Premium.
You prefer a native app-store app.

Choose easymacros if…

You care about protein, carbs and fat — not just calories — and want macro targets without paying.
You want barcode scanning included for free.
You don't want ads between you and your log.
You train, and want workouts and weigh-ins alongside your food.

Try easymacros free

No subscription, no ads, barcode scanning included. Sign in with Google and log your first meal in under a minute.

Start tracking — it's free

Free. No ads. Sign in with Google.

Questions

Is Lose It! barcode scanning free?

Lose It! lists its barcode scanner as a Premium feature, and new accounts generally need Premium to use it; some long-time free users report still having it. easymacros includes barcode scanning for free.

Is easymacros good for weight loss?

Yes. It sets a daily calorie target from your body and the pace you choose, keeps protein high to protect muscle while you lose weight, and shows your weight trend next to what you eat.

Does easymacros cost anything?

No. There's no subscription, no trial and no ads.